Frock Club coming to Ben Lomond!

16th Jul 2019

If you have a passion for fashion, then the award-winning Frock Club fashion presentation coming to Ben Lomond on 30th July will be an absolute must … and it’s all free of charge!

Frock Club co-founder Ruth Povall said “Late last year, Frock Club raised funds to help out drought-affected communities in NSW. Based on the warm reception of Frock Club in our own home town, we soon realised that the best use of these donated funds was to take Frock Club out on the back roads and deliver it free of charge.”

“Frock Club offers a unique opportunity for drought-affected fashion lovers to momentarily put their cares to one side and spend the morning in fun, fashion and fellowship. From our observation, the presentation comes as a welcome relief to the daily realities of drought and puts a spring back into people’s steps,” Ruth said.

Three years ago, Ruth Povall and her friend Lois Hennes, both freelance pattern engineers and volunteers at the local Museum, started Frock Club (auspiced by Alstonville Plateau Historical Society), as a means of bringing unseen historical garments out of the archives and breathing life back into them for delighted visitors.

Today, Frock Club examines issues such as Ruth and Lois’ concerns about the sustainability of ‘fast fashion’, the decline of TCF (textile, clothing and footwear) manufacturing in Australia, the decline of highly skilled technical trades important to making Australia a global fashion design hub, and looks closely at (real, vintage) fashion from Australian Federation to the 1950’s … an incredibly innovative and exciting period for fashion.

“Deepwater was Frock Club’s first ‘mini foray’, just before Easter. It was such a big ‘hit’ in Deepwater, and we enjoyed the Glen Innes Highlands so much, that Lois and I will be returning, but this time to Ben Lomond,” Ruth said.

Frock Club’s presentation in Ben Lomond on 30th July will cover:

-        Issues facing the fashion industry and the public alike, such as:

o   Clothes fitting incorrectly

o   The fast fashion phenomenon / environmental (un)sustainability

o   STEM studies’ connection to fashion (Science / Technology / Engineering / Maths)

o   Regional economic development fashion opportunities

-        As a counterpoint, we’ll then look at regional Australian fashion between the war years, with a demonstration on how this has influenced modern day garments

-        Tips on styling will also be presented, as well as an opportunity to try on vintage garments and hats

“We feel privileged to have received fantastic support from local community organisations, crossing over from primary industries into the arts, to host Frock Club in Ben Lomond including: GLENRAC (Glen Innes Natural Resources Advisory Committee), the Rural Financial Counselling Service NSW – Northern Region, the Ben Lomond War Memorial Hall Committee, the NSW Rural Women’s Network, and Arts North West.”

“Their collective support confirms that we’re definitely on the right track … we literally couldn’t do it without them,” Ruth said.

See you on the 30th July from 9.00 am to 12.30 pm at the Ben Lomond Hall. Bring a friend and frocking up is highly recommended!

For bookings, contact Ruth Povall on 0429 079 364 or Dorothy Every on (02) 6733 2117.

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